Proficient in Multi-Channel Marketing, Content & Messaging Strategy, and Campaign Optimization

About Me

I’m Elizabeth Fulford, a digital marketing strategist specializing in multi-channel campaigns, brand activations, and audience engagement. With a passion for data-driven storytelling, I craft compelling messaging across digital, CRM, and social channels. I thrive on collaboration, leveraging analytics to optimize campaigns and drive meaningful connections. Let’s create impactful marketing experiences together!

With a strong background in digital marketing, I specialize in crafting data-driven campaigns that enhance brand visibility and audience engagement. My expertise includes:

Multi-Channel Marketing – Designing and executing integrated campaigns across digital, CRM, in-app, email, and social platforms.
Brand Activations & Promotions – Developing compelling giveaways, in-game activations, and community-driven experiences.
Content & Messaging Strategy – Creating impactful messaging that aligns with brand identity and resonates with target audiences.
Campaign Optimization – Utilizing A/B testing, analytics, and performance metrics to refine strategies and maximize impact.
Cross-Functional Collaboration – Working seamlessly with creative, analytics, and community teams to drive marketing success.

Explore my portfolio below to see how I bring strategies to life!

Key Skills & Expertise