About Me

Hi, I’m Elizabeth Fulford—a passionate digital marketing strategist with a knack for crafting compelling, data-driven campaigns that drive engagement and retention. With expertise in multi-channel marketing, I specialize in blending strategic messaging, brand activations, and community-driven experiences to create impactful connections with audiences.

Throughout my career, I’ve developed and executed marketing initiatives across digital, CRM, in-app, and social channels, ensuring seamless integration with broader brand strategies. I thrive on collaboration, working closely with creative, analytics, and community management teams to design promotions, giveaways, and engagement campaigns that resonate.

My approach is rooted in performance analytics—I leverage A/B testing and campaign data to refine strategies, optimize engagement, and maximize results. From planning and executing integrated campaigns to managing marketing calendars and tracking performance, I bring a detail-oriented and insights-driven mindset to every project.

I’m always looking for innovative ways to enhance user experiences through strategic marketing. Let’s connect and create something impactful together!

My Experience & Work

With a strong background in digital marketing, I specialize in crafting data-driven campaigns that enhance brand visibility and audience engagement. My expertise includes:

Multi-Channel Marketing – Designing and executing integrated campaigns across digital, CRM, in-app, email, and social platforms.
Brand Activations & Promotions – Developing compelling giveaways, in-game activations, and community-driven experiences.
Content & Messaging Strategy – Creating impactful messaging that aligns with brand identity and resonates with target audiences.
Campaign Optimization – Utilizing A/B testing, analytics, and performance metrics to refine strategies and maximize impact.
Cross-Functional Collaboration – Working seamlessly with creative, analytics, and community teams to drive marketing success.

Explore my portfolio below to see how I bring strategies to life!