Marketing Campaigns
I have created many marketing campaigns from start to finish. I establish a yearly calendar for what campaigns to run and any testing I would like to execute and when. I would establish the campaign dates, design any assets/imagery necessary, write out the copyright, create the emails needed in Adobe Dreamweaver utilizing html code, writing out the SMS messages and creating any custom short links necessary, along with any landing pages needed.
Check out a few examples of some campaigns I created and executed below.
Holiday Engagement Campaign - Spin to Win!
My goal for this campaign was to increase customer loyalty and retention, along with customer engagement. Therefore, I wanted to create an interactive campaign that allowed our customers the chance to win something as a token of our appreciation!
The campaign was a success and showed to increase the application rate when reviewing our post-campaign analysis report. Check out some examples of the visuals, emails, and more that were utilized for this campaign below!
Spring Time / Out-of-Tax Campaign
In the second quarter of each year, we run a big out-of-tax campaign. I wanted to make it more fun, so I created a spring-time campaign theme. Check out some examples of emails and imagery used for the campaign below.
New Customer Dashboard Launch
Our customer portal dashboard was revamped with a new look. We wanted to share the brand new style and login experience with our customers so I launched a marketing campaign. Check out examples from this campaign below!
Invitation to Apply Campaign
I launched a campaign to completely new customers as an invitation to apply. I wanted to ensure the email was perfectly aligned with the brand, included enough information about who they were and what they offered so the target audience would understand and hopefully engage with us and come to our site and become a customer. Check out some examples from this campaign below.
Additional Marketing Campaign Examples
I have created many other marketing campaigns. Below are a few more examples of some work I have done in the past!
