Social Media Planning & Strategy
I have worked on many social media platforms, including Twitter, Instagram, Facebook, and Youtube. All of the brands I have worked with have been start ups and I created these social accounts from the very beginning. In addition to setting up the accounts, I have also worked on social media strategy and planning out the content calendar for posting, along with working on a marketing campaign to increase the social media accounts and get more recognition from customers.
Social Media Planning
I was in charge of planning out the content to post every month to the social media platforms. Below you will find an example of my planning sheet that includes the date, time, platform, post content, image asset, and more.
Instagram Content Examples
Facebook Content Examples
Social Media Engagement Campaign
In an attempt to get more followers and let our customers know about our social media account, I executed a marketing campaign that allowed customers to like our Facebook page and be entered into a giveaway.
Strategy
Use multiple communication channels (Email, SMS/Text, RVM/Ringless Voicemail) to promote our Facebook page and Giveaway.
All those who have liked or reviewed the Loan at Last Facebook page will be entered to win one of ten $100 Visa e-gift cards.
Each action on Facebook equals an entry, so if a user likes the page and reviews the page, they will receive two entries. 1 like on Facebook = 1 entry, 1 review = 1 entry. Winner will be announced via Facebook on 9/17 and receive an email.
Below are a few examples of the communications sent out to promote this giveaway.
Examples of Emails Sent Out
Example of the Campaign Doc
Results
The Facebook Page likes/followers went up 700%
We had great customer engagement
Received valuable customer feedback in the comments and review section on the page
Increased customer loyalty by giving back
Ultimately, the campaign was a great success!
